Greensulate is a revolutionary building material made of biological waste material treated with a fungus.
For his revolutionary building material, Eben Bayer has won this year's PICNIC Green Challenge, the international creative competition of the Dutch Postcode Lottery and cross-media event PICNIC. Amsterdam Deputy Mayor Lodewijk Asscher presented the €500,000 prize to the 23-year-old American. Greensulate, the insulation material he invented, consists of biological waste material treated with a special fungus.
Go to the press release to read about the winner, view the video of the four finalists and download the pictures.
View a panoramic photo of the Green Challenge 2008 finalist presentation event. Feel the tension in the room!
Some PICNIC Green Challenge entrants' ideas could soon become reality in seven climate-conscious cities around the world.
Amsterdam, San Francisco, Seoul, Hamburg, Lisbon, Birmingham and Madrid plan to incorporate selected Challenge entries into their local Connected Urban Development programmes with the help of partner Cisco.
We're proud to announce our partnership with CUD, a part of the Clinton Global Initiative that aims to make cities sustainable and climate-friendly through the use of IT.
Amsterdam will select an entry it wishes to foster and announce the winner's name by the end of 2008. The city will share its network of contacts, expertise and communication channels to improve the chosen product or service's chance of being realised. Amsterdam will then invite the other six cities to follow suit by adopting a Challenge idea themselves. Maybe yours will be one of them!
Approved PICNIC Green Challenge entries have been forwarded to CUD under strict confidentiality. CUD cities will contact entrants directly. The PICNIC Green Challenge team has no influence on this process.
One bright idea can make a big difference. The entrant with the best idea for a greenhouse-gas-reducing product or service wins €500,000, expert coaching and a starting list of customers! Read all about it »
"I'm pleased that the Dutch Postcode Lottery, in collaboration with PICNIC, has launched the PICNIC Green Challenge to encourage entrepreneurs to develop new ways..."
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PICNIC'08 takes place in September in Amsterdam. PICNIC is Europe's top event for cross-media creativity and innovation. "During PICNIC, Amsterdam becomes the capital of the international creative industy," says Bas Verhart, co-founder of PICNIC and CEO of Media Republic.