Kristian Rönn (Sweden)

"We believe the world would be a better place if, instead of just focusing on profit, every company would know the social and environmental costs of their purchases and sourcing. Normative is the only software capable of assessing a company’s social and environmental impact automatically by analysing their bookkeeping records, using artificial intelligence combined with the world's largest sustainability research database.

With Normative, organisations get a complete picture of the impact from each procurement and activity in over 100 indicators such as carbon emissions, land use, biodiversity loss, and human health. The ability to measure sustainability has been recognized as an essential component for achieving sustainable development, and with the introduction of Directive 2014/95/EU it has also become a legal requirement for over 10.000 companies in EU as of this year.

However, today, the only way to track organisational sustainability is to use manually collected data and Excel, which takes several months and typically costs €200,000/year, according to several expert organisations such as Confederation of Swedish Enterprise. Subsequently only 0.1% of organisations can actually afford to track their sustainability.

By making the tracking and reporting of sustainability affordable to everyone, we have begun to disrupt the market and made some of Sweden’s largest enterprises more sustainable. For this reason, Normative is proud to be highlighted by the United Nations Development Program (UNDP) as a key player in making sure the world manages to achieve the Sustainable Development Goals (SDGs)."

Meta Mind AB - Kristian Rönn (Sweden)

Company Meta Mind AB
Country Sweden
Founder & CEO Kristian Rönn
Postcode Lottery Green Challenge Nominee

green man

Kristian Rönn


Nominee 2017





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