Business today is filled with examples of case studies and best practices, which are designed to draw lessons from success stories and help others apply those lessons into their own work. But what about the lessons we can learn from people’s mistakes?

Business today is filled with examples of case studies and best practices, which are designed to draw lessons from success stories and help others apply those lessons into their own work. But what about the lessons we can learn from people’s mistakes?

Igor Kluin was the first winner of the Postcode Lottery Green Challenge in 2007. After seven successful years with Qurrent, Igor is currently busy with his next start-up adventure, Monyq, an app aiming to upturn the traditional banking world. Here are some lessons he learned these past years.


What is/was your best mistake?
Igor thumbMy best mistake was to be too slow in starting to sell my new concept. And by selling I don’t mean pitching and explaining, I mean selling. As in getting paid to deliver your product, however crappy it may still be. I think there is great value in selling your product. It forces you to put the dots on the i’s. And it forces you to go outside, talk to people and learn from their considerations, hesitations. Even if you sell very few, and make no profit yet, sell! It’s humbling, it puts your feet back on the ground, and if it works, it’s the greatest thrill of all :)

What did you learn from it?
Like I said above: you learn about users, customers, perceived value (as opposed to your belief that you have the greatest product in the world). It’s the fastest route to finding your best product!

How are you going to do it differently in the future?
We are selling, even while we have not much to sell yet. Corporate clients, but in a few weeks also to consumers. And they have already been able to use a small part of Monyq for 6 months. So my aim is to remain in contact with users all the time, even though it’s very easy and less confronting to stay behind your computer and think that your product will change the world. For impact you need the masses, out on the street. Talking to them is as valuable as talking to experts...

 


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