Today, the entry period for the 10th edition of the Postcode Lottery Green Challenge was opened. The Postcode Lottery Green Challenge is the world's largest competition in the field of sustainable entrepreneurship. Green startups from all over the world can submit promising sustainable business plans until 1 June 2016 inclusive. In order to be able to compete, your product or service must reduce greenhouse gas emissions. The winner will receive €500,000 to further develop their product or service, and to bring it to market. The runner-up will receive €200,000. Candidates can enter their business plan via www.greenchallenge.info. The winner will chosen by an international jury at the finals in Amsterdam on 14 September 2016.


Postcode Lottery Green Challenge entry period runs from 1 March through 1 June 2016


Tackling climate change
Building on its mission to contribute to a greener world, the Dutch Postcode Lottery has been organising the Postcode Lottery Green Challenge since 2007. Marieke van Schaik, Managing Director of the Dutch Postcode Lottery: "Climate change demands new ways of thinking. In order to be able to foster and encourage entrepreneurs in the field of sustainable innovation, we started the Postcode Lottery Green Challenge in 2007. The creativity, drive and ambition with which these startups are tackling our planet's current challenges is phenomenal. This year, we will celebrate our 10th anniversary! I am very curious as to which promising startups are going to surprise us in this year's edition."

Entry & selection process
Startups can enter their business plan via www.greenchallenge.info up to and including 1 June 2016. The preliminary jury will publish a longlist of 25 startups in July. In August, it will be announced which five candidates will be competing on finals day. At the finals in Amsterdam on 14 September, the five finalists will pitch their business plans to the international jury, the audience and the press. The jury will then select the winner, who will receive €500,000. After the competition, all five finalists will be offered an intensive 10-day accelerator programme to optimise their business chances.

10th edition - Bill Clinton inspired the competition
In 2006, former US president Bill Clinton visited the Netherlands at the invitation of the Postcode Lottery. He spoke about the importance of supporting entrepreneurs in the field of sustainable innovation in the battle against climate change. His speech inspired the Dutch Postcode Lottery to establish the Postcode Lottery Green Challenge, which started a year later. Over the past nine years, the competition has proven to be a platform for promising startups in the field of CO2 reduction. In addition to the prize money for the winner and the runner-up, a place in the finals guarantees international media attention and greater trust among investors. Last year's winner was Dutchman Jurriaan Ruys, who won over the jury with his Land Life Company, an organisation that develops biodegradable incubators. These enable saplings to survive in extremely dry climates and as such, aid in reforestation efforts by eliminating irrigation and maintenance. The prize money enabled the realisation of Central Park-sized demonstration projects in Mexico, Spain and California. Land Life Company uses these projects to demonstrate to governments, both national and local, how effective ecological restoration can be realised.


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