Today the 25 nominees who are in the running for a place in the final of the Postcode Lottery Green Challenge 2016 were announced. Organised by the Dutch Postcode Lottery, this is the largest annual international competition in the field of sustainability innovation. On August 15, the names of the five nominees who will progress to the final will be announced. The final will be held on September 14 in Amsterdam and attended by Her Majesty Queen Máxima. The winner of the Postcode Lottery Green Challenge 2016 will receive €500,000 to further develop their product or service and bring it to market. The runner-up will receive €200,000.

Nominees for the Postcode Lottery Green Challenge 2016 announced  

  • The nominees for the Postcode Lottery Green Challenge 2016 have been announced.

  • 25 green start-ups have the chance to win €500,000 to bring their business to market.

  • On August 15, the names of the 5 nominees who will progress to the final on September 14 will be announced.


The 25 nominees are from the Netherlands, the USA, the United Kingdom, Sweden, Germany, Israel, India and Rwanda. With 10 nominees, the Netherlands has the strongest representation, followed by the USA with five start-ups, the UK with four and Sweden with two nominees. The other four countries are represented by one start-up each.

292 sustainability business plans from 61 countries
For the tenth year in a row, the Dutch Postcode Lottery is seeking to support new products or services that reduce CO2 emissions and greenhouse gases through the Postcode Lottery Green Challenge.
A preliminary jury of experts assessed the 292 sustainability business plan submissions sent in from 61 countries.
Margriet Schreuders, chair of the preliminary jury: “This year’s longlist reflects the challenges the world is facing in the field of energy demand, food wastage and urbanisation. Reading through these entrepreneurs’ business plans give us a glimpse how they look at the world, and it’s really inspiring to see how they think in terms of solutions rather than problems. They’re working on solutions for the world of tomorrow.” Last year's winner was the Dutchman Jurriaan Ruys, who won over the jury with his Land Life Company, an organisation that develops biodegradable incubators. These enable saplings to survive in extremely dry climates, which aids reforestation efforts by eliminating irrigation and maintenance.


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