Erik Månsson (Sweden)
As of today, about 1/3 of our food goes to waste, and in the meat industry, this is about 21% of all meat produced. The total value of the wasted meat globally is estimated at about 200 billion dollars and has the same environmental impact of 1,5 times the flight industry. Innoscentia develops dynamic shelf life labels for food packaging, that measures and indicates the real-time status of the food products in real-time. By providing a dynamic shelf life measurement, end consumer can make fact-based decisions to avoid food waste and make sure we consume all the food that is produced.