Mimica
Solveiga Pakštaitė (Great Britain)
Mimica is an award-winning, design-led UK company with a mission to radically reduce unnecessary food waste caused by overcautious expiry dates. Its first product, Mimica Touch, is a patented label or cap integrated into food or beverage packaging that turns bumpy when food or drinks spoil, based on actual temperature conditions. It provides an accurate, real-time indication of the product’s freshness with a tactile interface. Having a more accurate and responsive system will reduce food waste and improve food safety and is the logical next step from the current printed date system.
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SUMMARY
Company | Mimica | |
Country | Great Britain | |
CEO & Co-Founder | Solveiga Pakštaitė | |
Postcode Lotteries Green Challenge | Nominee | |
Website | www.mimicalab.com | |
www.facebook.com/mimicalab | ||
www.twitter.com/mimicalab | ||
www.instagram.com/mimicalab | ||
www.linkedin.com/company/mimica |