Mimica

Solveiga Pakštaitė (Great Britain)

Mimica is an award-winning, design-led UK company with a mission to radically reduce unnecessary food waste caused by overcautious expiry dates. Its first product, Mimica Touch, is a patented label or cap integrated into food or beverage packaging that turns bumpy when food or drinks spoil, based on actual temperature conditions. It provides an accurate, real-time indication of the product’s freshness with a tactile interface. Having a more accurate and responsive system will reduce food waste and improve food safety and is the logical next step from the current printed date system.