Mimica

Solveiga Pakštaitė (Great Britain)

Mimica is an award-winning, design-led UK company with a mission to radically reduce unnecessary food waste caused by overcautious expiry dates. Its first product, Mimica Touch, is a patented label or cap integrated into food or beverage packaging that turns bumpy when food or drinks spoil, based on actual temperature conditions. It provides an accurate, real-time indication of the product’s freshness with a tactile interface. Having a more accurate and responsive system will reduce food waste and improve food safety and is the logical next step from the current printed date system. 

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Solveiga Pakštaitė
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Nominee 2021
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Food Tech
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Great Britain
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Mimica
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Solveiga Pakštaitė
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Team

SUMMARY

 

Company Mimica
Country Great Britain
CEO & Co-Founder Solveiga Pakštaitė
Postcode Lotteries Green Challenge Nominee
Website www.mimicalab.com
Facebook www.facebook.com/mimicalab
Twitter www.twitter.com/mimicalab
Instagram www.instagram.com/mimicalab
LinkedIn www.linkedin.com/company/mimica