Last Thursday at 12:00 CEST the entry period of the Postcode Lotteries Green Challenge 2021 closed. In total, 574 green start-ups submitted their business plan and entered this year's edition.
The Postcode Lotteries Green Challenge is an annual international competition that rewards British, Dutch, German, Norwegian and Swedish start-ups (countries where Postcode Lotteries are located)) that successfully combine sustainability, entrepreneurship and creativity. The jury looks for innovative business plans that contribute to a more sustainable planet.
Everything we do for a better world at the Postcode Lotteries is made possible thanks to our 13 million players. Starting this anniversary year, we are therefore specifically looking for sustainable innovations or solutions that our players can relate to, which they can use in daily life and/or that can be made into a consumer product.
€1 million in combined prize money
All the 574 submitted applications are still in the running to reach the finale and win €500,000 for their green business plan. There is a total of €1 million in combined prize money for the five best start-ups. Our preliminary jury will select one finalist per country. €500,000 is intended for the winner. Another €200,000 is reserved for the runner-up. The other three finalists will win €100,000. In addition to the prize money, all finalists will receive over six months of expert coaching to optimise their business opportunities.
About the green start-ups
Most entrants are from Great Britain, followed by The Netherlands, Germany, Sweden and Norway. The top five categories in which entries were submitted are:
- Circular economy
- Consumer products
- Food (waste)
The road to the final
Mid-May selected start-ups will be informed if they may proceed to the next stage to finish the complete application. The deadline for the full application (stage 2) is 31 May 2021, 12:00 CEST (noon). By the end of June, the preliminary jury will announce 25 nominees on our website. September 2021 we shall announce which five start-ups will go to the finale.