The Postcode Lotteries Green Challenge is initiated by Deutsche Postcode Lotterie, Nationale Postcode Loterij N.V. (hereafter: “Nationale Postcode Loterij”), Norsk Postkodelotteri, People’s Postcode Lottery and Svenska PostkodLotteriet (together: "the Postcode Lotteries") to encourage the development of new, innovative, creative and yet commercially viable products and/or services that contribute to a more sustainable planet. In the first stage, after the Entry period has closed, the organisation will review the Entries and will then select the applications that may proceed to the second stage to finish the complete application. These start-ups will be informed mid-May 2021 and will have 2 weeks to complete the full application. After all the entries have been reviewed, the organisation will announce the 25 best start-ups by end-June 2021 and the five finalists in the fall of 2021. End of 2021, or any other day communicated by the organisation, the finalists will present their ideas to the Final Jury.